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Paddy Power announced as headline sponsor of ITV Racing

  • We bring you the news that Paddy Power has become the main sponsor of ITV Racing
  • Betfair will also sponsor The Opening Show on a Saturday morning
paddy power cheltenham
Paddy Power is one of the main sponsors for many races at Cheltenham. (Getty)

Earlier this week, Paddy Power was unveiled as the new sponsor of ITV Racing.

Already established as one of the most popular betting brands, thanks mainly due to their entertaining commercials and skits, this new deal opens up new opportunities for Paddy Power. The bookmakers will feature on the ITV Racing mobile app, they will be included in all broadcasts and podcasts, and also feature prominently on ITV Racing's social media account.

“ITV Racing has become the bedrock of our ITV Sport programming calendar." Said Mark Trinder, Director of Commercial Sales and Partnerships at ITV.

“The weekly output and excellent expert presentation has taken Racing to new levels in terms of profile and audiences. I welcome Flutter Entertainment (Owners of Paddy Power and Betfair) to the fold as our new broadcast sponsor.”

Paddy Power Marketing Director, Michelle Spillane went on to day, “ITV Racing has been brilliant for the sport for the last four years and we viewed it as a natural synergy to become headline sponsor for the BAFTA Award winning show."

We’re looking forward to working with the immensely-talented ITV team for at least the next two years and it’s great to be an integral part of a presentation that produces brilliant quality sporting coverage for our customers week in week out.”

As part of this sponsorship deal, bookmakers Betfair will also sponsor The Opening Show, which airs on ITV4 at 9:30am on Saturday mornings.

"Just like Betfair, The Opening Show is first port of call for all Horse Racing fans on a Saturday morning." said Betfair's Marketing Director, Stephen Mault.

"For all the big festivals (Like the Cheltenham Festival) so we are delighted to support a show that is such a significant launching pad for the top quality Racing coverage ITV produces."

“Oli Bell, with his team, collaborate well, often in difficult conditions and display great agility. They also have tenacious will to be the best. All qualities which Betfair cherish and adhere to for the benefit of our customers. We are really looking forward to working with them."

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