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Hollywoodbets new sponsors of the Durban July

By Jon Vine
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22 Jun 2022
  • Leading bookmakers Hollywoodbets will now sponsor the Durban July
  • The Durban July is one of the most famous horse races in South Africa
  • Hollywoodbets now take over from previous sponsors Vodacom
  • The new sponsors have increased the prize pot for the July up to R5m
HollywoodBets Durban July
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Hollywoodbets were announced as the new sponsors of the Durban July, the 2022 running of which takes place at Greyville on Saturday 2nd July.

Vodacom ceased their long-term sponsorship with South African's most famous race earlier this year, and race organisers had received plenty of offers for new sponsorship. Hollywoodbets already owned the naming rights for Greyville races, making this global bookmakers the natural choice to sponsor Greyville's seasonal highlight.

“This is a watershed moment for Hollywoodbets as we proudly take the reins of this unique event." said Sandisiwe Bhengu, Commercial Manager for Hollywoodbets.

"The success of our business was built on the foundation of horseracing, and now we are able to continue this legacy with the assistance of a powerful platform. It is a huge honour for us.”

“We aim to be more than just a title sponsor. We align ourselves with projects we truly believe in, and the Hollywoodbets Durban July has the potential to spawn incredible opportunities and transformation.”

“The magnitude of this event extends way beyond just horse racing, covering tourism, entertainment, fashion and small to medium businesses. The reach and influence, both brand wise and economically, provides employment for thousands of people.”


To celebrate this new partnership, Hollywoodbets have provided a huge cash injection into the South African racing industry. Starting with a significant boost to the prize pot for the Durban July, which will total R5m in 2022.

The Hollywoodbets Durban July is the flagship event on the East Coast’s KZN Champion Season roster, which will also be the recipient of a major stakes injection of R13 million.

In recognition of the vital role played by Grooms in the racing industry, Hollywoodbets and Gold Circle, simultaneously announced an increase in the awards for the Grooms of winning horses from R1 000 to R2 000 per race, for the months of March, April and May. This joint venture between the operator and Hollywoodbets, known as the Grooms’ Initiative, has already put almost R2 million into the pockets of a key sector of the industry since its launch in 2019.

The Durban July injected almost R300 million in GDP to the economy in 2019, the last year that the public was permitted to attend. It is an event that involves more than just the race day.

In a rousing climax to South African horse racing’s best news all year, Hollywoodbets and Gold Circle extended an invite to everyone to join the incredible build-up to the big race day with showstopping entertainment and events planned around the city for the whole week, as well as after the event which will support a wide range of commerce.
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