"It’s alive and at your fingertips" - 10Bet South Africa launches innovative Horse Racing product
10bet South Africa has launched a new horse racing product, accompanied by an innovative TV commercial. The ad, powered by AI, showcases horses racing through Johannesburg, metaphorically symbolizing the accessibility and excitement of horse racing on the 10bet app. Users can engage in various betting activities, from simple wagers to complex bets, on both local and international races. This initiative is part of 10bet's broader strategy to expand its presence and innovate in emerging markets, following successful ventures in Latin America. The campaign aims to bring horse racing into everyday life for a digital-savvy audience.
- 10bet South Africa launches a new horse racing product with a cutting-edge TV ad
- The campaign aims to make horse racing accessible on mobile devices, featuring AI-enhanced storytelling
- The platform allows various bet types, enhancing user engagement with local and international races
10bet South Africa announced the launch of their new horse racing product using a striking new television commercial, with the aim of redefining how audiences experience horse racing.
The ad blends creative storytelling with AI to depict horses thundering through the streets of Johannesburg. It’s a powerful metaphor for how 10bet’s players can now enjoy the excitement of horse racing anytime, anywhere, from their mobile device.
The campaign marks the debut of 10bet’s new horse racing product. This comprehensive platform lets users access both local and international meetings directly through the 10bet app. Bettors can place everything from simple win or place bets, to more complex wagers like exactas and trifectas - all through an easy-to-use digital interface.
Michelle Colborne, Marketing VP at 10bet South Africa, said the goal was to push beyond a standard product launch.
“We wanted to do more than launch a new product." said Colborne. "We wanted to show that horse racing no longer lives solely behind trackside rails. It’s alive, accessible, and at your fingertips. This TV commercial is our way of bringing the passion of the sport into everyday life and reimagining it for a digital generation.”
Produced in collaboration with Rapt Creative and Spitfire, the commercial uses AI technology to enhance visuals and storytelling, and has already gained rave reviews from audiences across South Africa.
The ad features the voice of well-known racing commentator Nico Kritsiotis, adding a touch of authenticity for racing fans. 10bet brand ambassadors Butch James, Andile Ncube, and Lorenz Kohler also make appearances in the campaign.
This latest creative push comes as 10bet continues to expand its global footprint. Earlier this year, the brand strengthened its position in Latin America through partnerships with Light & Wonder, First, and OpenTag. These moves highlight 10bet’s commitment to innovation and growth across emerging markets, and this new horse racing product strengthens their foothold in South Africa.
If you want to access this fresh horse racing product, then you can sign up with our exclusive 10bet.co.za promo code.
If you want to access this fresh horse racing product, then you can sign up with our exclusive 10bet.co.za promo code.
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