Bet365, a major player in the world of online betting, provides an extensive sportsbook covering popular leagues and niche sports. Their casino offers a variety of slots and table games. With multiple licenses, Bet365 ensures a safe gaming environment with responsible gaming tools. Their latest innovation, Position Payout, simplifies horse racing bets. Promotions like Best Odds Guaranteed and a user-friendly mobile app enhance the betting experience. New users can redeem a "Bet £10, Get £30" bonus using the promo code NEWBONUS.
bet365 is a leading online bookmaker trusted around the world [Updated May 2026]
Use the promo code NEWBONUS when you sign up today
Claim the Bet £10 & Get £30 in Free Bets for new customers in the United Kingdom and Republic of Ireland
Current bet365 sign up offer. Updated on 01/10/25.
bet365 is one of the world’s most recognisable online bookmakers, offering a state of the art online sportsbook and a full-stocked casino.
New customers can join using our bet365 promo code NEWBONUS. Using this code gives you access to the "Bet £10, Get £30" welcome offer.
Few bookmakers offer a better sports betting range than bet365, and their ongoing promotions are some of the best in the business. To find out more about this truly global brand, keep reading this article...
*Promo code information updated on May 2026*
About bet365
Bet365 was founded in 2000 by Denise Coates in Stoke-on-Trent and launched online in March 2001. Bet365 holds multiple licenses: UK Gambling Commission, Gibraltar regulator (RGL 075), among others across Europe and Australia. It's also an EGBA member, reinforcing its compliance and ethical standards.
Licensed by the UK Gambling Commission, bet365 embeds responsible gaming features into the experience. Users can set self-limits on deposits, time, and losses, access cooling-off tools, and easily reach support resources. bet365 also scores well in trust circles thanks to its industry reputation, although independent review sites show mixed experiences—some users cite frustrations over account handling or payout delays.
You can use a number of methods to contact bet365. Customer enquiries are taken via phone support, email and 24/7 live chat, but not via social media platforms.
Here are the contact details for bet365:
Phone support - +44 1782 684757 for UK users
Email - support‑eng@customerservices365.com
Live Chat - Navigate to the “Help” or “Contact Us” section on the bet365 website
Odds are correct at time of publishing. Screenshot from 01/10/2025.
Sportsbook
The platform covers dozens of sports and thousands of daily betting markets, catering to fans of popular leagues like the Premier League, NFL, NBA, MLB, and Champions League, as well as niche disciplines including darts, snooker, and cycling. Horse racing is a major focus, with daily UK and Irish meetings complemented by international action from Australia, Hong Kong, and the United States.
The sportsbook’s breadth extends to tennis, golf, cricket, combat sports, and a wide range of esports competitions. Whether placing bets pre-match or in-play, customers can access markets ranging from match winners and handicaps to corners, cards, player props, and bet builders. Both desktop and mobile users benefit from a smooth betting interface, with the Bet365 app providing the same features and markets as the full website.
Bet365 also enhances the betting experience with integrated live streaming on selected sports, available to logged-in users with a funded account or a recent bet. Streams can be watched in full screen or alongside live odds, allowing customers to monitor prices, cash-out opportunities, and build bets in real time. The “My Bets” viewer and multi-game “video wall” further add to the interactivity, creating a seamless watch-and-bet environment that keeps bettors engaged throughout the action.
Position Payout
In 2025, bet365 launched this fresh, innovative way to bet on horse racing. This innovation is about rewarding where your selection finishes. You’ll know exactly what you stand to win – whether your horse comes in first, second, third, or even further down the placings.
The concept is straightforward: The higher your horse finishes, the bigger your payout.
Position Payout introduces a new way to bet, moving away from the complexities of traditional each-way bets. Instead, it offers fixed odds for specific finishing positions – making it easy to understand and even easier to win.
No more second-guessing each-way terms or calculating potential returns based on fractions and places. Position Payout gives you a transparent and rewarding experience where performance placement is what counts.
Screenshot from 01/10/2025.
Other Promotions
Bet365’s horse‑racing incentives include well‑known offers such as Best Odds Guaranteed, the Price Promise (matching or beating live ITV‑racing odds from rival bookmakers), and Each Way Extra, which lets you adjust the number of places paid on an each‑way bet.
For football, the firm’s headline deals include the 2 Goals Ahead early‑payout offer—settling a bet if your team takes a two‑goal lead—alongside the Bore Draw Money Back promotion, where stakes on selected markets are refunded if a match ends goalless.
Tennis punters can benefit from the Tennis Retirement Guarantee, which pays out if an opponent retires, and the Tennis Accumulator Bonus, which adds up to 70 % extra on winning tennis accas. Bet Builders can be places on horse racing, football and other major betting sports like darts. Golf punters can also access an each-way extra sections, letting them decide on the number of paid places with varying odds.
Casino
Bet365’s online casino is a dedicated gaming platform offering a wide range of slots, table games, and live dealer experiences. The slots library spans hundreds of titles, from branded favourites like The Phantom of the Opera and Age of the Gods to exclusive in-house creations. Players can enjoy classic three-reel machines, immersive video slots, and Megaways titles, alongside progressive jackpot games for big-win potential and arcade-style options such as keno, virtual horse racing, and hi-lo.
Table-game players will find multiple versions of roulette, blackjack, baccarat, and poker, offered in both RNG and live-dealer formats. The live casino streams in high definition from professional studios, featuring classic tables alongside game-show-inspired formats for added variety. Poker enthusiasts can explore variants like Casino Hold’em, Texas Hold’em Bonus, and multi-hand Jacks or Better video poker, making Bet365’s casino a well-rounded choice for players seeking quality, variety, and immersive gameplay.
Bet365 Promo Code - May 2026
Brand
Code
Bonus
Sports
NEWBONUS
Bet £10 Get £30
The bet365 promo code is NEWBONUS. This is the only code you should use when opening a new account.
Users who sign up using this code will qualify for the top "Bet £10 get £30" in free bets welcome offer.
The £30 free bet is broken down into three free bets: £10 for sports betting, £10 for casino games, and £10 for other betting markets.
Welcome Offer Key Terms and Conditions
Min deposit requirement
Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit
Min odds, bet and payment method exclusions apply
Returns exclude Bet Credits stake
You need to deposit at least £5 and place a first bet of £10 or more to qualify
For your qualifying deposit, only cash/debit cards are accepted; deposits made using e‑wallets (PayPal, paysafecard, Neteller, etc.) do not count towards this promotion
Qualifying bets must contain at least one selection at minimum odds of 1/5 (1.20). Cash‑out, void and push bets, instant games and fantasy sports do not count towards the wagering requirement
Bet Credits expire seven days after being credited if unused
Time limits and T&Cs apply
How To Join
Before you can get your hands on this welcome offer, you need to open a new account. To do that, follow these simple steps...
Click ‘Join Now’ and proceed to fill in the application form
Enter the Bet365 bonus code NEWBONUS into the field at the bottom of the form which says ‘Bonus Code.’
Finally, click the green ‘Join Now’ button and wait for the confirmation email
Mobile App
The bet365 mobile app is built for performance. Lightweight, responsive, and intuitively laid out, it delivers advanced features like floating live-stream windows, multi-view video walls, and efficient navigation. App Store and Google Play ratings—hovering around 4.7/4.6—reflect widespread user satisfaction with speed and usability.
The web‑based platform mirrors the app’s functionality. Both the app and browser offer features such as language and odds‑format selection, personalisation options and fast streaming for live events.
Availability
As one of the world's most popular bookmakers, bet365 can be accessed all over the world. Here's the full list by region...
Belgium, France, Portugal,
Switzerland, Poland, Russia
Americas
USA (13 states), Canada, Mexico,
Brazil, Argentina, Peru, Chile
Other U.S. states; availability
depends on local laws
Asia
Japan, Thailand, Korea, Vietnam,
Indonesia
China (exited in 2025), select
others depending on regulation
Africa
Kenya, Nigeria, Ghana, Ivory
Coast, Cameroon, Uganda, Tanzania
South Africa (reportedly
restricted)
Oceania
Australia, New Zealand, Vanuatu,
Solomon Islands, Fiji, French Polynesia, New Caledonia
NA
How To Deposit
bet365 supports an impressive array of payment methods—from debit cards and PayPal to Apple Pay, Skrill, and bank transfers. Withdrawals typically process in under 24 hours. Fast payment paths and a low £5 minimum make it both user-friendly and flexible. Here's a full list of available deposit options:
