bet365 Australia Review

After spreading across Europe and into numerous other countries, bet365 finally arrived in Australia in 2011. With a marketing budget the size of a small country, bet365 Australia set about making itself known to punters. Year-on-year, the popularity of bet365 has increased and it’s now firmly classed as one of Australia’s leading online bookmakers.

bet365 is a UK-based online bookmaker that was founded in 2000 by Denise Coates. It was a pioneering, market-leader back then and it still is today. It’s now estimated to have a market share of between 17 - 20% of the online sports betting market which is an incredible achievement in itself.

It’s licensed and regulated by Australia’s Northern Territory Government and the betting platform uses Thawte SSL certificates so punters know they are in a safe and secure environment. You can also use our exclusive code BESTBETS when you sign up.

Australian racing punters are among the most knowledgeable in the world, so bringing a second-rate product to this market just won’t cut it. However, nothing bet365 does is ever second-rate. 

It covers every single horse, harness and greyhound race in Australia and New Zealand, plus everything the UK and Ireland has to offer and there’s still plenty more from other countries such as America, South Africa, Japan, Sweden and France.

bet365 is known globally for offering tremendous coverage and market depth in both racing and sports. So, let’s find out what the Australian arm has to offer punters

Both AFL and NRL are comprehensively covered with hundreds of different markets both for pre-match and live betting. With bet365 being of British origin, it goes without saying that the soccer betting options are amazing. We counted 340 leagues and domestic cup competitions from countries all over the world. While that number alone is staggering, bet365 backs it up with outstanding market depth. This is what separates it from the chasing pack.

And, it’s not just soccer where bet365 impresses. Baseball has hundreds of markets from both the US and Japan. Basketball is packed with action from Australia such as the NBL, SBL and Big 5, plus there are markets from every other country where the sport is played. The list continues. It’s the world’s favourite online bookie for several reasons - and this exceptional coverage is one of them.

The odds you get at bet365 vary somewhat depending on your chosen event. We conducted a small test of some upcoming events and compared this bookmaker against Australia’s big 2: Sportsbet and TAB. From the data gathered, bet365 outshone its peers on EPL action but was a little way off on some of the other events. Of course, don’t simply take our word for it. When joining an online bookie, compare a few brands and look at the markets which interest you to see where the best value is.

bet365 claims to offer the best in-play live betting service in the industry and it’s easy to see why. It covers a plethora of events ranging from horse racing, NRL and AFL to soccer, tennis, esports, basketball and baseball. Whilst reviewing, bet365 had 16 in-play (live) soccer matches open for betting. TAB offered 1 game and Sportsbet 0. For the 1 game that TAB had, it offered 37 live betting markets; bet365 delivered 70. 

All in-play markets use the bet365 Quick Code system which makes telephone betting faster and easier than before. Plus you have access to the vast amount of live streaming content and most markets have full, partial and auto cash out now available.

The bet365 Australia website is easy to use and navigate. There are also a number of special features that exisiting customers love...

Bet365 offers punters a quick and easy way to deposit funds using its Cash Top Up Card. This is an over-the-counter option for customers who perhaps don’t want to share too much financial information online. Simply visit a registered retailer and make your deposit in multiples of $50 by cash or card. The Cash Top Up Card is only available to verified account holders and it takes 7 - 10 working days to arrive after you’ve applied.

An issue Australian punters and bookmakers face is the ban on live betting through the internet. The solution is live betting via the telephone (which is legal). In order to make this service as efficient as possible, bet365 has introduced Quick Codes. When you click on the odds for the in-play sports bets you wish to select, a short reference code is generated and displayed next to the selection. All you need to do then is call the Telebet team and quote the code to place your bet.

This is bet365’s own ‘Same Game Multi’ feature. Bet Builder allows punters to create their own bet from a wide range of markets within the same game. Currently it’s only available on selected soccer matches, but it’s a good way of improving your odds so you don’t have to wager so much for the same returns. 

No two ways about it, bet365’s live streaming service is top quality. You can watch hundreds of events every week, including: horse racing, greyhounds, soccer, rugby, cricket, tennis, ice hockey, badminton and basketball. The best part is that you only need a funded account (or to have placed a bet within the last 24 hours) to access the entire library of content.

Away with the dreaded stewards’ enquiry. bet365 Price Promise pays out on both the original past the post result and the amended result after an enquiry. This applies to all Australia and New Zealand horse and harness races. You also get final field deductions on winnings only - not the stake. This is another punter-friendly offer you can get at bet365.

This is a great feature at bet365 racing. If you aren’t sure about your punt, Each Way Extra gives you the option of adding extra places for your each way bet. If, on the other hand, you’re feeling confident, you can decrease the number of each way places. The odds will be reflected either way. New punters will appreciate this as it can give a little extra protection to your bankroll.

The bet365 betting platform on both desktop and mobile devices is a work of art. The home page menu lists the different forms of racing and various sports while the body of the page is reserved for the featured action. Given the amount of content on this site, navigation is a breeze and it’s also very responsive in terms of page load speed for mobile punters and desktop players.

Having a punt only takes a few clicks. You simply select your race or sport, choose a market and click on the price to add it to your bet slip, then you insert your stake and click ‘Place Bet’.

iOS and Android owners can download and install the bet365 mobile app. Just like bet365.com.au, the content of the mobile app is tailored to what is of most interest to Aussie punters. You can access top events using the quick links on the home page, and there’s a simple A-Z sports menu and offers menu for faster navigation.

The bet365 app also offers in-depth form guides on every Australian horse race and stats for all sporting events from major leagues in Australia. Live streaming of all Victorian racing and 100s of other events are all included. You can receive tailored alerts via push notifications and track all the sporting action through Match Live.

Bet365 has a wide range of banking options for punters to use, so you will not have any concerns about depositing or withdrawing from this bookie. These are the available options for depositing:

The bet365 VISA card is no longer available but existing card holders can still use theirs until the card reaches its expiry date. This is a shame as it gives punters instant access to their winnings. From the remaining withdrawal options, e-wallets are the fastest with payouts in less than 24 hours. Credit/Debit cards can take up to 5 days and an old-fashioned paper cheque ranges between 5 and 28 days for delivery.

There’s always someone you can chat to at bet365 as it offers 24/7 live support for punters.

Live chat: this is available on the website and mobile app.

Email: in the ‘Contact Us’ section you can find details regarding emailing bet365 support.

Telephone: also operational 24/7. Call this number: 1800-200-365.