Unibet Review

Unibet was established in 1997 by founder Anders Storm, who wanted to share his sporting knowledge so punters could make more informed betting choices.

Its commitment to providing a user-friendly platform with localised customer support combined with offering a wide range of mainstream and niche sports has attracted more than 10 million customers to its services. Unibet has placed itself at the forefront of innovation through its unique promotions and feature-rich website and mobile apps.

Today, it is part of the Kindred Group - one of the largest online gambling companies in the world. Unibet holds licences in the UK, Gibraltar, Australia and several other countries. It’s a thoroughly trusted and respected brand, so punters are guaranteed an enjoyable betting experience.

When it comes to horse racing, Unibet users have a plethora of options, markets and special features to make the most of. This brand covers all UK and Ireland races. Each race is streamed live on Unibet TV (UTV) and there’s also Best Odds Guaranteed (BOG) on all meetings, too.

Every race comes with a comprehensive form guide of the runners and riders, courtesy of the Racing Post. The betting markets are win, each way, forecast and tricast. You can also sign up for free Nagme horse racing alerts which can help give you a few extra tips.

In addition to local races, Unibet provides extensive coverage from Australia, New Zealand, USA, India, France, South Africa and Canada. Many of these race cards are also streamed live, so it truly is a feast for all horse racing fanatics.

Unibet’s football betting coverage can best be described as extensive. England alone has 7 leagues plus 2 cups - so all the bases are covered. Inside the Premier League, you can see all of the upcoming action. The average number of betting markets is a mouth-watering 280. They include all of the regular ones such as correct score, total goals, win-draw-win, first goal scorer, corners and cards plus there are markets for assists which not many bookies offer. Unibet also offers far more Asian handicap markets than most other bookmakers which adds extra variety to your betting options.

Along with worldwide football betting, fans of other sports have plenty to choose from with Unibet. Users can bet on tennis, golf, rugby, snooker and all other major European sports. Unibet is a well-rounded betting platform, meaning there is plenty of action from outside of the UK. There are hundreds on betting opportunities both pre-match and in-play on NFL and NCAAF games. Basketball comes from the NBA, the Euro Championships and FIBA World Cup games. If you like baseball, Aussie Rules, rugby and ice hockey - you have an abundance of markets. Floorball is popular at Unibet probably due to its popularity in Scandinavia and esports is on the rise here, too. 

Unibet covers an assortment of in-play sports for punters to bet on. These include football, NFL, tennis, MLB, rugby, badminton, Formula 1, golf and basketball to name a few. 

When compared to market-leader bet365, Unibet is a little short in some areas we found. It didn’t offer the same number of matches and whilst the in-play betting market depth at Unibet is acceptable, bet365 offered a bit more.

To complement in-play betting, UTV streams over 40,000 live events every year that you can bet on and watch. It has cash out available on a growing number of markets which is also great news for punters.

Unibet offers a platform full of features, yet to truly enjoy the full benefits of these, a good promotion never goes amiss. Therefore, you can get a good idea of Unibet by checking out some of its best features.

If betting in-play on football, darts, cricket, basketball or tennis is your thing, then the Unibet In-Play Bet Club will be right up your street. All you need to do is place five £10 in-play bets at odds of Evens (2.0) or greater between Monday and Sunday, and the following week you’ll have a free £10 in-play bet to use. 

Do you go for a punt on the straight up win market or experiment with an Asian handicap? Is betting in-play different to pre-match? For a newcomer, these are important factors to consider, which is why Unibet’s Betting Guide is a useful place to start. In addition to explaining several bet types, it also contains guides on betting on selected sports, such as: How to bet on tennis, betting on MMA, cricket betting and betting on esports. These guides are worth a read before having a bet on a new sport or in new markets so you know the ins and out in advance.

Multis, more commonly known in the UK as an accumulator or acca, have become a very popular way to bet on football online. It’s easy to create your multis at Unibet on any device with its intuitive bet slip. To further spice up your acca football betting, you can snap up the Unibet Multi Boost. If each selection on your slip is 2/5 (1.40) or greater, then you can add a profit boost to your bet. You get one boost per week - so use it wisely. The maximum amount of boosted winnings you can get is £5,000 which sounds like a good deal we think.

Cash out has finally arrived at Unibet. This amazing tool allows you to settle your bet (or bets) before the end of the game. Therefore, you are in control of your money. You can take an early profit or cut your losses and reclaim a portion of your stake. The Cash Out King promo awards prizes to the luckiest and unluckiest football cash outs of the week. Perhaps you cashed out in the 89th minute with a correct score only for another goal to be scored in injury time. Or maybe, your bet was three down at half time and you grabbed the little cash out value remaining only to see your side bang in four unanswered second half goals. Take a screenshot and tweet @Unibet with the #cashoutking hashtag to see if you win a prize.

There’s nothing flash about the Unibet betting platform. Whether you use a desktop or mobile, the design is clean and simple. A cool feature on the home screen is a ‘Recommended for you’ box. This adds matches and markets based on your previous betting habits - something which we found useful. Navigation is easy; there are a few quick links followed an A - Z menu and it’s very responsive. What we didn’t particularly like is is how the betting information is presented. For instance, on the left you have the team/player details which are stacked vertically (one above the other), yet the betting buttons are horizontal. With that said, placing a bet is straightforward. The bet slip has three headers: singles, combination and multiples, so if you add more than one selection, you can quickly toggle across to see the different bets you can place. Then enter your stake and place the bet.

Like the website, the Unibet betting app is easy to navigate your way around and placing bets is a breeze. Naturally, it covers all the same sporting action as the web-based platform, plus you can get live score updates, access to the library of live streaming events and bet both pre-match and in-play. 

It personalizes your betting experience my offering recommended markets based on past bets and it has SSL certificate pinning for greater banking security. A slight drawback is that a few punters have complained about the speed of the app during peak periods, such as Saturday afternoon football. Yet, if Unibet could resolve this issue - it looks like the app will be a winner.

All major cards and e-wallets are accepted at Unibet so banking is fast and safe. These are the methods you can use:

Withdrawal requests are held pending for up to 24 hours - during which time you can request a reversal. Once processed, you will receive your winnings within a few hours if you’re using an e-wallet, but credit/debit card withdrawals can take between 3 - 5 days to reach you.

Personal customer support is there whenever required - day or night using the options below. However, there is also the Unibet Community which is a player forum with customer service moderators. Answers to all common questions can be found searching there.

Live chat: available 24/7. You can find the live chat button in the help section

Email: no email is provided

Freephone: 0800329393 or for international players: +442072578701