William Hill Review

Established back in 1934, William Hill is one of the world's most trusted bookmakers. High street shops for William Hill can be found in cities across the UK and its sportsbook is used by millions of bettors worldwide.

William Hill has had many owners down the years including Sears Holdings, Grand Metropolitan and infamous Brent Walker. By 2017, William Hill’s total revenue was £1.70 billion, it employed over 17,000 people and owned more than 2,000 betting shops making it one of the largest bookmakers in the world.

This brand was one of the first to go online in 1999, but it had a rocky start to life with a sub-standard platform (which was developed in-house). However, those early teething troubles were ironed out and now William Hill is one of the elite online gambling providers.

It’s known for offering a great free bet welcome bonus to new customer,  along with an array of daily specials and good market depth across multiple sports. In addition to its online sportsbook, William Hill also offers poker, bingo and a virtual and live dealer casino. With licences from the UK Gambling Commission and Gibraltar, punters know that betting at William Hill is both fair and safe.

You can sign up using our exclusive William Hill bonus code. Open an account using the code H30 and get £30 in free bets when you bet £10

Why punters bet at William Hill:

No stone is left unturned in the William Hill horse racing department. This brand covers all UK and Ireland horse and greyhound racing as well as a large number of races from Australia, South Africa, India and the US. Harness racing is also available and with Betting TV and WH streaming, punters can watch most races live.

The Racing Post verdict and form guide is available for every race and there’s a tip advisor service for all registered customers to use. For more pre-race information, there are multiple radio stations and podcasts you can listen to.

William Hill offers best odds guaranteed on all UK races, so you don’t have to worry what the price is as William Hill will pay out if the SP is higher. We expected more markets but Hill only offers win or each way, any favourite, 2nd favourite and Totepool betting - which is enough but you get better options at Ladbrokes. And, let’s not forget the ‘Futures’ markets. You can grab an early price of all of next year’s top races at William Hill if you’re a punter who likes to bet ante-post.

William Hill is one of the market leaders when it comes to virtual racing. These are computer-generated races that offer all the same betting opportunities. The jury is still out as to whether these are a sign of the future, you’ll need to try them for yourself to decide.

There's more to William Hill than just horse racing. Football betting is widely covered on their sportsbook and mobile app. Tennis has plenty of action with grand slams, ITF, WTA and Challenger tour events all listed. The number of betting opportunities varies depending on who is playing but for the big matches, the coverage is good. There are a few weaker areas when it comes to international sports. However, collectively, William Hill scores positively in our estimations.

William Hill does support live betting but it is far from a market leader in this field. It covers tennis, football, baseball, basketball, rugby, snooker and several other sports. However, the number of actual matches is often less than its rivals provide. 

Overall, market depth isn’t too bad. There are several William Hill promotions that can be used while betting in-play. Whilst reviewing, the platform wouldn’t load the match scoreboard or stats, which wasn’t great.

Despite William Hill’s desktop platform looking very busy, it’s quite easy to float around after you’ve spent a few minutes on the site. All the sports are listed at the top followed by a menu for things such as in-play betting, live streaming, tip advisor, William Hill promotions and so on.

Each sports page follows the same format. You click on ‘Horse Racing’ and you are taken to the home page for that sport. You then have a series of tabs containing: daily race and meeting lists, coupons, competitions, specials and #YourOdds. From here it is easy to find what you’re after. Placing a bet involves adding the selection (or selections) you want by clicking on the price. If you add multiple selections, the bet slip will display the various betting options available, for example single bets, an accumulator or system bets such as a Lucky 15.

If you want to bet on the go, William Hill mobile sports app is available for iOS and Android devices. The app has recently been given an upgrade, so it really does look the part. As well as being modern and stylish, it’s very user-friendly. All the buttons are nice and chunky which makes operating it far easier for punters.

The William Hill app packs many of the same features that are found on the website, so you have all of the top William Hill promotions, live streaming, cash in, partial cash out, customer service, in-play betting and a quick bet function. If you’re a mobile bettor, this app is one of the best to use.

William Hill offers a wide range of payment methods to its customers. Some of the most popular include...

William Hill offers same day payouts via certain methods, namely e-wallets, but withdrawals to credit, debit cards and bank transfers can take up to 5 working days.

If you encounter any problems, you can contact William Hill’s customer service team by the following methods:

Live chat: this feature can be launched from within the help section.

Email: a contact form in the help section sends a direct email for you.

Telephone: now free on mobiles. UK customers call: 0800 0856 296 or if outside the UK: +44 870 600 0479.

Twitter: tweet your questions to @WillHillHelp