Partnership formed between PickleBet and Werribee Racing Club
PickleBet, a reputable Australian bookmaker since 2017, has formed a partnership with the Werribee Racing Club, marking its venture into racecourse sponsorship. With this alliance, the Werribee Racecourse is newly named PickleBet Park Werribee, hosting the rebranded PickleBet Werribee Cup. The collaboration aims to revitalize the club's race days, engage new enthusiasts, and foster community connections. PickleBet promises VIP race day experiences and merchandise, while contributing part of its revenue to local sports clubs. This initiative aligns with PickleBet's goal of evolving as an industry-leading racing brand.
- PickleBet partners with Werribee Racing Club
- Werribee Racecourse renamed PickleBet Park Werribee
- PickleBet Werribee Cup set for December 8
An important partnership has been formed between leading Australian bookmakers PickleBet and the Werribee Racing Club.
Since its launch in 2017, PickleBet has steadily established itself as one of Australia's top next-generation bookmakers. This brand prides itself on its racing coverage, and has made a commitment to elevating the sport of horse racing within Australia.
The latest part of PickleBet's project was announced this week. CEO, Nick Heaney was delighted to announce that the betting company had joined forces with the Werribee Racing Club.
"Racing is at the heart of Australian communities, and Werribee Racing Club's proud history makes it the perfect partner for our first venture into racecourse sponsorship." Heaney said.
"As Picklebet continues to evolve into an industry-leading racing brand, highlighted by our flagship Top 4 product, this partnership allows us to reinvest in the racing industry, honor Werribee's storied legacy, and introduce a new generation of punters to the thrill of live racing at Picklebet Park Werribee".
Under this new partnership, Werribee Racecourse has been renamed as PickleBet Park Werribee. The feature race of the season at Werribee, which takes place on December 8th, has also been rebranded as the Picklebet Werribee Cup.
"We are thrilled to welcome Picklebet as a key partner of Werribee Racing Club." said Adam Wilkinson, General Manager of Werribee Racing Club.
"They are an outstanding example of how a disruptor in the betting industry can drive innovation and excitement. Their fresh perspective and forward-thinking approach align perfectly with our vision for the future of Werribee Racing Club".
"This partnership not only strengthens our ability to deliver exceptional race days but also helps us connect with the next generation of racegoers, ensuring the long-term vibrancy of our club. Through this partnership, we look forward to enhancing the race day experience for fans of all ages and fostering deeper engagement within our local community".
Along with renaming the stadium and the Cup, there will be enhanced PickleBet branding around the track. The winning post, stalls, running rail, saddlecloths and strapper bibs will also carry the PickleBet logo.
Fans will also benefit from the forming of this partnership. PickleBet will run VIP experiences during race days, sell exclusive merchandise, and offer opportunities for punters to engage in community activations and digital campaigns.
A percentage of Picklebet's net gaming revenue from Werribee events will be put back into grassroots sports clubs in the local area.
There's also plenty to like about this brand's online betting platform, which features a top of the range sportsbook. New customers can join using our exclusive PickleBet code INSIDER.
Top Betting Sites
Betting offers
Upcoming Events
27 May 2026
- Daily Tips on May 27th -
- Horse Racing
28 May 2026
- 2026 Brigadier Gerard Stakes -
- Horse Racing
30 May 2026
- 2026 Lester Piggott Stakes -
- Horse Racing
Load More
